From the Parapet Turns One

Blog world first year.pngI started this blog one year ago. This unfortunate date, I must add, was not by design but an unobserved coincidence – shame on me! I shan’t venture into cliché territory and say I’m honored or amazed at how far I’ve come, but I will settle on happily chuffed.

When it comes to creative projects, I rarely finish anything. A weekly blog however, provides enough gratification to keep me going, so for that I’m glad. One post a week is not a lofty goal, but it sure adds up over a year.

I don’t blog to make money. Sure, a little revenue would be nice, but if that were my aim, I would have given up long ago. For me, this blog serves as a way to write regularly and record topics of interest. Hence I avoid clickbait or a specific ‘niche’. Developing a skill takes work. 10,000 hours and all that. This blog ensures my writing is held accountable.

My audience isn’t big, but grows every month. I still use the free version of WordPress which, though not allowing in depth analytics or SEO, will tell you your number of readers and where from where in the world they come.

WordPress ‘likes’ are a bad gauge of interest. They only tell you what WordPress users like and most of my views come from Google, not the WordPress Reader. My most ‘liked’ post, for example – ‘2018 Blogging Goals’ – is not even in the top ten for most viewed. It’s only liked most because it’s about blogging – a topic WordPress users are interested in by default.

Most of my readers are from the United States, followed by the UK and Australia. I also get a fair smattering of views from around the world, as you can see from the map above. This month I’ve had 77 from Ecuador alone!

My most popular posts:

  1. The Caliphate of Cordoba
  2. Clairvius Narcisse and the Zombies of Haiti
  3. The Moor’s Last Sigh
  4. The Historical Babylon
  5. Green Eyed Devils

Originally I assumed my political posts would be the most popular. My real life circles prefer such discussions to history, after all, and political commentary on WordPress and Youtube is thriving . For this blog it’s not the case. My history posts get far more hits.

Maybe the market is saturated; maybe my political views are too vanilla. Successful youtubers and bloggers present controversial and/or nuanced opinions – that’s what makes them interesting. Now I understand  regurgitating news reports without a clear bias lacks appeal. If people want a pseudo objective  take on current events, they will read the news.

Political posts aren’t evergreen, historical ones are. My post on the Battle for Idlib, for example, will only be relevant for a couple of weeks at most. After this the news report will be dated and irrelevant. Posts on the past, however, stay the same, and are far more likely to be searched on Google months later.

Blogging is a fulfilling hobby and I would urge anyone who is interested to give it a go. I’ve still got a lot to learn, but am happy with my progress so far. Hopefully I’ll still be posting one year from now!

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